Designing Ecommerce for the Mobile Shopper

More than 50% of e-commerce shoppers prefer mobile today. How can you design an e-commerce experience that meets their expectations? This report summarizes recent findings about how mobile devices shape consumer behavior and discusses how e-commerce design can take cues from the unique expectations of the mobile shopper. Questions addressed within include:
  • How has mobile e-commerce grown in the past few years and how will this trend develop moving forward?
  • How do the aims of mobile shoppers differ from shoppers on desktop?
  • What strategies have industry leaders adopted to optimize their mobile ecommerce experience?

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"After implementing Swiftype, search is finally taken care of. Today, I'm happy to be selling bulbs instead of worrying about software."

Corey Frons
CEO, BulbAmerica

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