More than 50% of e-commerce shoppers prefer mobile today. How can you design an e-commerce experience that meets their expectations? This report summarizes recent findings about how mobile devices shape consumer behavior and discusses how e-commerce design can take cues from the unique expectations of the mobile shopper. Questions addressed within include:
- How has mobile e-commerce grown in the past few years and how will this trend develop moving forward?
- How do the aims of mobile shoppers differ from shoppers on desktop?
- What strategies have industry leaders adopted to optimize their mobile ecommerce experience?
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