This whitepaper discusses the importance of site search for B2B buyers, with actionable recommendations for site owners to deliver a better search experience. Questions addressed include:
- How has online shopping transformed traditional B2B commerce, and how have consumer expectations shifted?
- Why is a basic search algorithm insufficient for B2B buyers? What advantages do more robust algorithms provide?
- What does a powerful search experience look like? What options exist for implementing powerful search for ecommerce?
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"After implementing Swiftype, search is finally taken care of. Today, I'm happy to be selling bulbs instead of worrying about software."