Once you get readers to your site, holding their attention is the name of the game. Greater engagement leads to devoted audiences, more ad impressions, and readers more likely to sign up for a newsletter, attend an event, or pay for a subscription. From speed and ease of navigation, to site search and content strategy, publishers must stay vigilant in their quest to create sticky, on-site experiences as they vie with platforms like Facebook and Snapchat for consumer attention.
Watch this on demand video to hear how publishers can optimize their sites to meet key business objectives. Some of the tactics covered include:
- Increasing content engagement & decreasing bounce rate
- Improving site search & using search metrics
- Balancing revenue and UX objectives
- Keeping up to speed on mobile design
- Using analytics to drive web and content strategy
Register and watch now!