Consumers arriving on your website want to find what they’re looking for quickly and easily. An effective site search solution helps them find what they’re looking for quickly and easily (not to mention some complementary cross-sell and upsell items that they didn’t know they were looking for,) enabling them to make a purchase and move on with their day. Factor in the growth of mobile commerce, with consumers shopping on smaller screens and less likely to browse, and site search has taken on added significance for online retailers.
In this one-hour video recording, speakers Kevin Lee, CEO of Didit.com and Anton Khramov, Founder/CEO of UPS Battery Center will address the following topics:
- Best practices for implementing site search into the online shopping experience
- The impact site search can have on conversion rates, both positively and negatively
- How mobile affects site search
- Real-world examples of how retailers are effectively using site search
Sponsored by Swiftype.