A university has a wide audience, each looking for a variety of information that rarely overlaps. Keeping them happy means giving them fast access to the right information. But instead of adding more menu options and subdomains, progressive teams are relying on site search to make things simple for everyone.
This on demand video features web development leaders from Roanoke College and St. Mary’s University explaining how they made site search a strategic part of their web experience. They’ll cover:
- Why their old solutions didn't work and what they looked for in a new solution
- How they made search the focus of their website and how visitors reacted
- Where they ran into challenges along the way and how they overcame
This video is best suited for marketing, web, and development teams and leaders.