Publishers are reawakening to the importance of attracting and holding audience attention on their own websites—and then converting them. Today, creating a "sticky" environment calls for new tools and tactics. By capitalizing on rich audience data to increase relevancy, publishers are in a position to add greater personalization to drive key business objectives, including ad revenue, audience growth, and user generated revenue.
Watch this recording to learn:
- How publishers can use behavioral data to personalize content and marketing experiences and drive business objectives
- How on-site search data can be used to optimize content strategy and serve more relevant content
- Tips for boosting engagement and what metrics matter most
- Ways to increase conversions with engaged audiences